SOC17 Sponsorship

Greetings, Saab Friends!

The passion for Saab charges on with a dedicated community of enthusiasts who seek to keep their favorite Swedish cars on the road! The annual Saab Owners’ Convention attracts all types of owners, from those with award-winning examples, to those who might be newer to the brand and desire to learn about Saab’s history and it’s preservation!

The Saab Club of America (SCNA) is pleased to announce that the 35th Saab Owners’ Convention (SOC) will be coming to the land of fun in the sun – Pomona, CA just outside LA on August 17-20, 2017.

All Saabs will converge on the Sheraton Fairplex Hotel & Conference Center in Pomona.

In order to make this event a success, we need your assistance. There are many ways your organization can help us to put on another memorable SOC. Please consider assisting as a sponsor at one of the levels described on the following pages.

Event Sponsorship

Here are several key reasons why SOC 2017 will be a must-attend event:

  • Centrally located just outside of Los Angeles, providing easy access to the vast number of Saabs registered in CA.
  • Reasonable accommodation rates at a first-class venue, selected for its ability to cater to our Saab-centric needs.
  • Dense concentration of loyal Saab enthusiasts to market your business to those who can support it.
  • Multiple vacation attractions to cater to all types of Saab aficionados and families, including Disneyland, the Auto Club Speedway, Mountain Meadows Golf Course and Bonelli Regional Park offering hiking, horses, camping, swimming and jet skis.

Contact Information:

Sanford Bogage, President – SCNA
c: 617.869.4326

Daniel Cahill, VP – SCNA
c: 214.662.9048

Thank you for your support and LONG LIVE SAAB!
The Board & Convention Committee!

Sponsor Benefits

  • Sponsorship dollars are used to offset the cost of the event to the participants – therefore, the lower the cost, the greater the attendance and exposure of your company.
  • Your support will enable SCNA to align with your business’s goal in keeping Saabs on the road through keeping Saab owners engaged, and turning these owners into loyal customers.
  • Unique networking opportunity to meet with other Saab independent garages, Official Service Centers, and OEM/aftermarket parts distributors.
  • Opportunity to meet both vintage and newer generation Saab enthusiasts from local and national regions, providing additional business opportunities.

35th Annual Saab Owners’ Convention Sponsorship Chart

BENEFITS* / LEVELS Level 1 Level 2 Level 3 Level 4 Level 5
STROKER $300 LINEAR $600 SPORT $1000 ARC $2500 AERO $5000
Listed in SOC Program Yes Yes Yes Yes Yes
Ad in SOC Program Thank You Mention Quarter Page Half Page Full Page Full page, inside or outside cover
Logo on SOC t-shirt, poster Yes Yes Yes Yes Yes
SOC Registration N/A One free (Linear) One free (Arc) Two free (Arc) Four free (Aero)
Customer Day Passes (both days) Two free Four free Six free Ten free Twenty free
Complimentary Dinner Vouchers (Thurs) Two free Four free Six free Eight free Ten free
Event Banners General General 1 1 2
Vendor Space N/A N/A Yes Yes First Pick
Sponsor Unique Banner N/A N/A N/A Yes Yes
Benefit Auction Sponsor are requested to donate items showcasing your goods or services. New and used items are graciously welcomed.

All sponsors levels will receive items outlined above, plus:


  • Convention Sponsor – Awards Banquet Exclusive
  • Free use of a Hospitality Room (subject to availabilty)
  • Title level event exposure – banners, naming rights to SOC activity
  • Welcome bag insert


  • Primary sponsor for SOC ’17
  • Naming rights to SOC activity
  • Welcome bag insert


  • Secondary sponsor mentions for SOC ’17
  • Naming rights to SOC activity
  • Welcome bag insert


  • Tertiary sponsor mentions for SOC ’17
  • Naming rights to SOC activity – based on availability
  • Welcome bag insert


  • General sponsor mentions for SOC ’17
  • Naming rights to SOC activity – based on availability
  • Welcome bag insert

SOC ’17 Individual Activity Sponsorship

In addition to the event sponsorship levels provided above, SCNA offers the following events which your company may also choose to sponsor. Please contact us for pricing and availability.

  • Sponsor Appreciation Dinner – Thursday night
  • Welcome Reception & Dinner – Friday night
  • Awards Reception & Banquet – Saturday night (Title Sponsor Only)
  • Boxed lunches – Friday & Saturday
  • People’s Choice Signage or People’s Choice Awards
  • Concourse Signage or Concourse Awards
  • Keynote Speaker
  • Swap Meet

Flexible Payment Terms

We know that some levels of sponsorship require a large out-of-pocket expense. In order to ease that burden, we offer flexible payment terms based on individual requests.

Other Opportunities

If you are unable to be an official sponsor, please consider supporting SOC ‘17 by other forms of participation:

  • SOC Program Advertising: Hundreds of Saab aficionados will see your ad in the program book.
    Full, half, business card and quarter page size advertisements are available for additional purchase. Please contact us for current rates and availability.
  • Tech Sessions: Donate your time and share your expertise with event attendees during one of the many Tech Breakout Sessions. These are well-attended and give you an opportunity to give back to the community while advertising your talents.
  • Historical Speaker: Have unique experiences with the Saab brand? Share your stories in an informal scheduled setting. Everyone loves a great Saab Story!
  • Benefit Auction: Help support SNCA by donating ANY Saab-related items or automotive goodies. This is the last event of the convention where all Saab folks come together to support a great organization. Contact us for creative and cost effective ideas to ship items to the convention!
  • Vendor Space: Vendor space will be available for a nominal fee. We encourage you to come and sell your Saab and or automotive related products. Information will be available on our website.

* SCNA will work diligently to ensure all sponsorship and support agreements are fulfilled as presented, please note that some items can be subject to modification, cancelation, re-scheduling and substitution as needed.